Transformers 3- Dark of the moon

• Genre
•  Action/Sci-fi/Adventure
• Overview
• The Autobots learn of a Cybertronian spacecraft hidden on the moon, and race against the Decepticons to reach it and to learn its secrets. Autobots Bumblebee, Ratchet, Ironhide and Sideswipe led by Optimus Prime, are back in action taking on the evil Decepticons, who are eager to avenge their recent defeat. The Autobots and Decepticons become involved in a perilous space race between the United States and Russia, to reach a hidden Cybertronian spacecraft on the moon and learn its secrets, and once again Sam Witwicky has to come to the aid of his robot friends. The new villain, Shockwave, who rules Cybertron, is on the scene while the Autobots and Decepticons continue to battle it out on Earth
• Director(s)
• Michael Bay
• Production company or compaines
• Dream works studios
• Any other companies involved?
•   when was it released?  Is this a significant time?
•  29 June 2011 (UK)
• how many screens was it released on here and in the US?
• Trailer - what sort of narrative expectations do you develop?  How successful do you consider the trailer to be?  Look at the full length trailer and the teaser trailer if there is one.
• http://www.youtube.com/watch?v=EmUNe-Bp3ak

 I think the trailer is successful as it is full of action to get people to want to watch the film. Also by putting things in slow motion it gives the viewer time to think about it.

• Poster campaign (again, might include a teaser poster with ltd information) - how does it sell the film?  Consider the mise en scene and information given  
• consider the use of the internet in the marketing of the film - what sort of things were done?
• Was/Is there any merchandise available alongside the film, or promos in the way of things like happy meals/giveaways/competitions
• was there a soundtrack?  Is there any significance/relationship to who the artist is or what the song is?
• 1. Iridescent – Linkin Park
  2. Monster – Paramore
  3. The Only Hope For Me Is You – My Chemical Romance
  4. Faith – Taking Back Sunday
  5. The Bottom – Staind
  6. Get Thru This – Art Of Dying
  7. All That you Are – Goo Goo Dolls
  8. Head Above Water – Theory Of A Deadman
  9. Set The World On Fire – Black Veil Brides
  10. Alive & Awake (Remix) – Skillet
  11. Just Got Paid – Mastodon
• who are the audience, what are their needs and how have they been targetted?
• what was the commercial (i.e. $ + £) and critical success (reviewers responses) of the film?